“THE JUTTI IS a uniquely symmetrical shoe. Our business model also reflects this symmetry through our pledge that what we make equals what we give.” ONE432 CEO Ammar Belal’s thinking on the charitable aspect of his footwear business is clear from the off. The Pakistani designer, model and professor at Parsons School of Design continued: “Fifty percent of our net profit is shared with our artisans and our cause: providing high quality primary education for underprivileged kids in Pakistan.”
In today’s morally divisive climate, more consumers are looking towards socially-conscious, handmade products in order to redress the balance between client and producer and create a fair trade-off: the customer receives a beautifully-crafted unique item and the artisan is decently compensated for their time and skill. This is where Belal’s Juttis come in and, if you decide to invest in merely one pair of the sumptuous shoes, your money is stretched several steps further.